Kickoff & Discovery: Conducted a thorough analysis of the existing assets vis-a-vis our outline. I fleshed out the outline and identified opportunities.

Research & Analysis: I had already participated in much of our competitive analysis research, and upon joining the team I worked to bring in more examples from European banks, which were pacing ahead of American banking experiences at the time. I prepped studies for our UX researcher to bring to participants, and helped analyze the data.

Information architecture and content strategy: Credit card flows have a few essential screens, but plenty of bloat. I collaborated with legal and UXR to streamline the way we presented information, for marketing, onboarding, and using the credit card web app. Most of our content started in Marketing, and I adapted it to fit our flows. I also wrote most of the content after—unfortunately—our UX writer was let go in the first round of staffing cuts.

Evaluation: I built a lo-fi diagram of the proposed website, connecting existing assets to each feature, to identify opportunities for redesign, reskinning or new features.

Structure: I organized a new file structure to divide, delegate and tackle the UX work.

UX Design: My team and I designed new medium-fidelity wireframes, in collaboration with the lead UI designer, in Figma. We presented to stakeholders at regular intervals through this process.

Hi-Fi Prototype: Finally, we developed the refined wireframes into high-fidelity mock-ups. We built both mobile and desktop web versions.

Presentation and handoff: We presented a final prototype to senior leadership, and handed off our files to internal Deloitte teams as planned.