I currently lead generative and evaluative UX research studies with lululemon.

I work closely with product leads and UX designers on strategic initiatives, designing and leading qualitative studies focused on the upper funnel customer experience.

In the last year-plus, I have informed design for lululemon’s:

• Homepage

• Navigation

• Category Pages

• Product Pages

• Outfitting Feature

• Special Campaigns

With Methodologies:

• Moderated interviews

• Unmoderated Interviews

• Usability Testing

• Jobs To Be Done Testing

• Journey Mapping

• Tree Testing / Card Sorting

• Co-Design

• Workshopping

• Surveys

• Quantitative & Qualitative analysis

For a fintech startup on an aggressive timeline, I led UX and UI design for 'Credit Card' and 'Financial Insights' products, taking them from zero to a successful launch in less than a year.

🏦 See case study

I led a UX design tiger team on a compressed timeline, overhauling a stalled fintech concept, leading UX from redesign to handoff.

The concept I designed is still in use to this day, as Deloitte ConvergeProsperity BankingSuite.

🏦 See case study

I led a silo-busting research project for lululemon. I conducted original and secondary research, and synthesized our findings into fresh design concepts to inspire the future of omni-channel checkout experiences.

🏃🏾‍♀️‍➡️ See the case study

REVKIT brought me on during a time of significant transition; it was already a successful social network app for offroaders, but it needed to be redesigned to accommodate a robust automotive parts marketplace. Working directly with the co-founders, I led UX through an IA overhaul of the app, identified opportunities, designed new pages and redesigned existing pages.

🛻 Case Study coming soon

I was the primary UX/UI designer on this project, reporting directly to both the CDO and CTO. 

I was initially hired to design a dashboard for a parking management app, which I did. However, I quickly discovered that the dashboard did not have a home in the existing navigational system.

Instead of trying to shoehorn in the dashboard, I advocated for a larger role, redesigning interfaces and nav structures to unify all four apps in one place. I also designed a new tenant management interface and data viz graphics, culminating in the building and testing of a hi-fi prototype. We stopped design work at this point simply because we were too far ahead of the dev team.

Countless hours were needlessly wasted on production line delays. The company utilized optimization software to recover from delays, but the process was inefficient and under-digitized. This resulted in higher costs, lost market opportunity, and lower employee satisfaction.

To digitize the process, I designed a tool to request, manage and track change requests to the production line flow. This solution was built, and went through a rigorous approval process, and was accepted into the official directory, with plans to expand adoption.